A journey shaped by experience.
A future inspired by creativity.
From years of hands-on work in the eyelash industry to a new space for learning and ideas — this is the story of LashBloom.
Built on practice.
Driven by ideas.
LashBloom’s story is rooted in Qingdao, China, where our work in the eyelash industry began in 2010.
Since then, our founder, Maonian Jiang, has served as General Manager of Qingdao Xiyaowan Trading Co., Ltd. and continued to take part in eyelash design. Years of practical experience have shaped our understanding of styles, design details, product development, and the people behind every pair of lashes.
In 2025, LashBloom OÜ was registered in Estonia as a step toward bringing our work and ideas to a wider international audience.
Experience that keeps growing
Different chapters, connected by a lasting interest in lash design and the craft behind it.
Where the work began
Qingdao Xiyaowan Trading Co., Ltd. was established. Maonian Jiang began his ongoing work in company management and eyelash design.
Learning through design
Hands-on work, collaboration, and product development have continued to deepen our understanding of lash styles and practical needs.
A wider horizon
LashBloom OÜ was registered in Estonia, creating a new platform for developing the brand and sharing ideas internationally.
Different perspectives.
Shared passion for lashes.
LashBloom’s work brings together women and men, including lash designers and beauty professionals. Each person brings a different perspective — from creative ideas and design details to the practical experience of working with lashes.
We believe thoughtful design grows through collaboration, curiosity, and attention to the people who wear and work with lashes.
Maonian Jiang
Since 2010, Maonian has worked in the eyelash industry as a company manager and lash designer. His experience connects business operations with the creative and practical decisions involved in developing lash products.
With LashBloom, he hopes to make the knowledge gathered through years of work more accessible — and to encourage more people to explore the art, design, and business of lashes.
Welcome to LashBloom Academy
We created LashBloom Academy as a place to explore the knowledge and creativity behind lashes — from understanding styles and design choices to learning about product development and the business behind the industry.
Whether you love lashes, work as a beauty professional, or are exploring a business of your own, we hope you find ideas here that help you learn, create, and grow.